10 Reasons to Advertise

1. You must advertise to reach NEW customers:

   Your market changes constantly. New families in the area mean new customers to reach. People earn more money, which means change in lifestyle and buying habits. The shopper who wouldn't consider your business a few years ago is your customer now.

2. You must advertise to build brand loyalty:

   Shoppers don't have the store loyalty they once did. You must advertise to keep pace with new competition and to keep top-of-mind with your customers. T.O.M.A., Top Of Mind Awareness, is your key to long-term success.

3. You must advertise to remain with shoppers throughout the buying process:

   Many people postpone buying decisions. They often go from store to store comparing prices, quality, and service. Today, with our Internet-savvy market, that point is even more poignant. Advertising must reach your customer steadily through this decision making process. Your name must stand out when they ultimately decide to buy.

4. You must advertise because your competition is advertising:

   Increasing your market share is what advertising does. Decreasing your market share is what your competitions advertising does. There is only so much money in a marketplace. Let your voice he the strongest that customers hear.

5. You must advertise because it pays off now and later:

   You're in business not only for today but also for the years to come. Advertisers who are consistent and long-term in their view of advertising enjoy larger market share and success today and tomorrow. Consumers hear your voice when your competitor's voices are silent.

6. You must advertise to generate store traffic:

   According to the National Retail Merchants Association, for every 100 items consumers plan to buy, they make an additional 30 unplanned impulse purchases. Continuous traffic is the first step toward sales increases and growing market share. The more people through your doors, the more chances for you to make a sale

7. You must advertise to make more sales:

   Advertising works! Businesses that are more successful are usually strong, steady advertisers. Look at those businesses that you consider strong and successful and you will find them on the air and in the minds of their customers with consistent reasons for shoppers to spend money in their stores.

8. You must advertise because there is always business to generate:

   Your doors are open as much as 7 days a week. Your web page accepts e-commerce 24 hours a day, 365 days a year. That means you can always generate new business and new sales.

9. You must advertise because it costs less than not advertising:

   What is the cost of advertising that generates awareness, foot traffic, and sales compared to doing nothing? Advertising generates sales. Not advertising generates costs.

10. You must advertise to maintain business morale:

    Your employees, like your customers, are affected by your advertising and promotions. The more you advertise your business the more employees' feel that they are part of a growing and strong business. Take care of your people. They will take care of you